Introduction

NVIDIA and beyond

Many of you recognize Brian Burke as 3dfx's PR stud, but times are changing and Brian is now with the folks at NVIDIA. We managed to get Brian to take a break from his new strong-arm workout regimen (biceps, triceps, forearms, etc.) and answer a few questions for us. Our questions are in bold and Brian's answers are in normal font.

FiringSquad: What is your position at NVIDIA?

BB: My title is Senior PR Manager.

FiringSquad: Will you be moving to NVIDIA headquarters in sunny California, or will you be staying in blistering hot Texas?

BB: I'm working here in Dallas, Texas - no plans to move to California.

FiringSquad: What impresses you the most about NVIDIA?

BB: Execution, execution, execution. And not just going through the motions either. They consistently hit their marks for product cycles and come out with the best product. They have a very big picture plan for the company, they are not tunnel vision on one segment of a single market. They have addressed several markets with products in more than one segment of each market. They are on a fast track right now. That makes work fun and exciting. It also makes it possible for them to secure the resources need to insure their success.

FiringSquad: Have you met with NVIDIA CEO Jen-Hsun Huang yet? What do you think of him?

BB: The first time I met Mr. Huang was when I was working for STB, and NVIDIA came in to pitch the RIVA 128 chipset. That was after the NV1 chipset came out before software developers where ready for 3D. He impressed enough then to convince STB to build a board based on his new chip. I am glad he did because that board won over 70 awards. Let's a just say that if I ever get to sit in front of Regis, I will make sure my lifeline is programmed to his cell phone.

FiringSquad: How's your relationship with Derek Perez? Any knife fights (warning: parental discretion is advised) yet?

BB: Well, after Something Awful reported that nasty episode, our parents refused to let us play together for a while… ; )

Derek and I have always had a great relationship. Matter of fact, I was cleaning out my Rolodex and found a card from Derek when he was working for a PR firm. We used to work together before 3dfx purchased STB. STB had a lot of success with NVIDIA chips before the merger. We have stayed in contact even after the merger.