Winning Eleven 7 features 100 teams, 21 stadiums, new player models and key additions to the Master League. Winning Eleven 7 also utilizes a custom designed engine that allows for great flexibility and customization. Upon entering a match, players will find incredibly masterful gameplay, beautifully rendered stadiums and picture-perfect player models. While on the field, players will experience true-to-life gameplay, with carefully tuned A.I., realistic pace and balance.

Winning Eleven's renowned Master League mode continues the trend of massive improvements with an all-new format, and 40% more features over Winning Eleven 6. The competition now takes place within 4 regional leagues. Players will select the region in which they wish to participate and work their way up through the divisions in an attempt to compete in the Champions League. Additionally, the Master League introduces the ultimate franchise tool, a player "search engine", allowing managers to search through the entire league for players with the specific skills, position, contract terms and salaries they are looking for.

Along with its popular cup tournaments, practice mode, friendly matches and a greatly expanded Master League, Winning Eleven 7 introduces a "Shop" element to the game. This feature adds a greater level of depth to the series, allowing players to earn points in training and exhibition games. These points can then be traded for new players, teams, stadiums, crowd effects, and strategies.
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