This DS simulation title recreates the Build-A-Bear in-store experience. The gameplay offers a unique immersive experience which replicates the process of shopping and creating a Bear when entering a Build-A-Bear Workshop store. The game allows consumers to approach the Build-A-Bear Workshop concept with the same hands-on and do it yourself formula found in the retail outlets. This level of interactivity is achieved through the use of the Nintendo DS touch screen and wireless technology, enhanced graphics as well as an innovative control mechanism.

Choose, create and customize your own personal virtual Bear. Explore your new furry friend condo and participate in various activities. Learn how to perform moves with the new DS Build-A-Bear trick control, earn honey nuggets by completing challenges and buy up to 150 different clothing accessories. Spend some time in the photo studio and share your photo album and clothes collection wirelessly with your friends.